It’s amazing to see how thoughtful marketing & advertising is seamlessly blurs the lines between typical distribution channels, both for the product itself and the brand messaging.

Though the device itself was launched a while ago, Sony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms. Check out the demo video for yourself.

Source : TheNextWeb

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