Jonny Ive: The Man Behind Apple

Short of having a top secret classification this type of insightful information from the helm of the world leading design department at Apple is treasure.

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In a rare interview, Jony Ive spoke to The Sunday Times over the weekend, discussing everything from design philosophy to traveling with Steve Jobs. Here are a few choice cuts about:

The State of design:

“We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care — just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made.”

Companies Copying Apple Designs:

“It’s theft … what’s copied isn’t just a design, it’s thousands and thousands of hours of struggle. It’s only when you’ve achieved what you set out to do that you can say, ‘This was worth pursuing.’ It takes years of investment, years of pain.”

The Future Of Apple:

“We are at the beginning of a remarkable time, when a remarkable number of products will be developed. When you think about technology and what it has enabled us to do so far, and what it will enable us to do in future, we’re not even close to any kind of limit. It’s still so, so new.”

Traveling With Steve Jobs:

“We’d get to the hotel where we were going, we’d check in and I’d go up to my room. I’d leave my bags by the door. I wouldn’t unpack. I’d go and sit on the bed and wait for the inevitable call from Steve: ‘Hey Jony, this hotel sucks. Let’s go.'”

|  Read The 9to5mac.com Story 

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