The concept of shopping has shifted from owning stuff to buying into new ideas.
As all forms of media make their journey into a digital, de-corporeal space, research shows that people are beginning to actually prefer this disconnected reality to owning a physical product. So is technology the culprit, then?
Though it often seems to be the driver, technology cannot be the cause either, because it is simply an extension of the way we think. New tech is created because someone has decided to think differently about the world. This may, in turn, spur new technology, but the new thinking is always first. And there’s the culprit.
Humanity is experiencing an evolution in consciousness.
We are starting to think differently about what it means to “own” something. This is why a similar ambivalence towards ownership is emerging in all sorts of areas, from car-buying to music listening to entertainment consumption. Though technology facilitates this evolution and new generations champion it, the big push behind it all is that our thinking is changing.
(Not an exact quote: Much like Nikola Tesla expressed not so eloquently in his early interviews… “Often times technology, or the idea of the convenience it provides must wait while the world comes around to the idea itself.” For inventors & entrepreneurs, sometimes the wait can be agony.)