Photo Book | 20 Years of Design by Apple

designed-by-apple-in-california-5

Dedicated to the memory of Steve Jobs, a hardcover photo book, titled “Designed by Apple in California” was revealed today. Shot by photographer Andrew Zuckerman in a deliberately spare style… the book contains 450 images that brilliantly illustrate Apple’s design process as well as chronicle the inside, outside & evolution of its finished products.

jonny-ive“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

“Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.

designed-by-apple-in-california-4

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, & to leaving the world better than they found it. Quite the noble goal.

// Read The Complete Press Release //

Standard

Jonny Ive: The Man Behind Apple

Short of having a top secret classification this type of insightful information from the helm of the world leading design department at Apple is treasure.

wef7ld4sf9c9b2dzox30

In a rare interview, Jony Ive spoke to The Sunday Times over the weekend, discussing everything from design philosophy to traveling with Steve Jobs. Here are a few choice cuts about:

The State of design:

“We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care — just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made.”

Companies Copying Apple Designs:

“It’s theft … what’s copied isn’t just a design, it’s thousands and thousands of hours of struggle. It’s only when you’ve achieved what you set out to do that you can say, ‘This was worth pursuing.’ It takes years of investment, years of pain.”

The Future Of Apple:

“We are at the beginning of a remarkable time, when a remarkable number of products will be developed. When you think about technology and what it has enabled us to do so far, and what it will enable us to do in future, we’re not even close to any kind of limit. It’s still so, so new.”

Traveling With Steve Jobs:

“We’d get to the hotel where we were going, we’d check in and I’d go up to my room. I’d leave my bags by the door. I wouldn’t unpack. I’d go and sit on the bed and wait for the inevitable call from Steve: ‘Hey Jony, this hotel sucks. Let’s go.'”

|  Read The 9to5mac.com Story 

Standard